Hello! Nice to meet you.
I’m Sascha - a writer, speaker, activist, podcaster and entrepreneur.
I am an expert on vegan fashion and material innovation, and passionate about living a joyful life while minimising your impact on the planet and all the living beings we share it with.
I am a vegan PR specialist, the founder of the world’s first digital vegan fashion magazine, the host of a podcast on vegan fashion and conscious luxury, and the author of the world’s first vegan style guide.
My first entrepreneurial project - Vilda Magazine
With a background in international fashion journalism, I was selected to take part in the 2013 Marie Claire UK Inspire & Mentor Scheme, which helped me launch the world's first digital vegan fashion magazine, Vilda Magazine. Since our launch, we have been featured in Marie Claire UK, Grazia UK, GLAMOUR Germany, GLAMOUR UK, and more. The magazine had a wild ride of six years, and went into a permanent hiatus in late 2019.
During its run, Vilda and myself have been lucky to be nominated for some amazing awards:
In 2015, I was named one of the Vegan Business Influencers by Vegan Good Life Magazine
In 2017 and 2018, Vilda was nominated for the Best Vegan Magazine award in the VegFest UK Awards.
In 2017, Vilda was nominated as Vegan Media of the Year in the Unicorn Goods Best of Vegan Awards and I was nominated as Vegan Entrepreneur of the Year.
In 2019, I was selected as one of GLAMOUR UK’s 50 Most Empowering Nu-Gen Activists, which is one of the accolades I’m most proud of!
My first book
My first book, Vegan Style: Your Plant-Based Guide to Fashion + Beauty + Home + Travel, a handbook to vegan fashion, beauty, travel and lifestyle, was published by Murdoch Books and Simon & Schuster imprint Tiller Press in 2019. See more about the book here!
My book: Vegan Style
“Sascha’s book is a joy, because it cuts through the fluff of regular fashion dialogue to guide even the most seasoned style lover to well thought-out and masterfully curated wardrobe.”
-Shelly Vella, former Fashion Director, Cosmopolitan UK
My first book, Vegan Style: Your Plant-Based Guide to Fashion + Beauty + Home + Travel, a chic guide to vegan fashion, beauty, travel and lifestyle, was published by Murdoch Books and Simon & Schuster imprint Tiller Press in 2019.
Vegan Style is an inspiring and informative guide to compassionate living, featuring animal-free beauty products, advice from some of today’s most innovative vegan designers, and pointers on everything from sourcing faux leather jackets to travelling as a vegan.
Filed with beautiful photography, interviews with industry leaders and advice around fashion, home, beauty and travel, Vegan Style is a luxurious dose of lifestyle inspiration for the conscious crowd.
Podcast
In 2020 - during lockdown - I recorded and released a six-episode first season of my podcast, Catwalk Rebel - the podcast that rebels against fashion convention. Discussing topics such as fur in fashion, slow fashion and sustainability at Fashion Week, Catwalk Rebel featured guests such as Kym Canter of House of Fluff, slow-fashion stylist Meg Pirie and Evelyn Mora, founder of Helsinki Fashion Week.
In 2023, Catwalk Rebel relaunched with the tagline “where fashion meets compassion, featuring guests such as Sylven New York founder Casey Dworkin, filmmaker Rebecca Cappelli, activist Emma Håkansson of Collective Fashion Justice, and vegan stylist Rebekah Roy.
Professional animal rights activist
My work with PETA - the largest animal rights group in the world - has seen me take fashion editors shopping for vegan fashion on the high street, disrupt shareholders’ meetings to call for animal-friendly policies, work with fashion brands to develop vegan-friendly collections, and convince fashion companies to stop selling mohair and angora. I persuaded Helsinki Fashion Week to go leather-free, got vegan shoes into museum exhibitions, and appeared on national radio and TV discussing animal rights.
Freelance writing
I have been also a Huffington Post blogger and a fashion writer for Plant-Based News. I currently write for UK publication Vegan Food and Living, as well as Australian vegan magazine Nourish and ethical living website Eco Warrior Princess. I am currently with vegan fashion marketplace Immaculate Vegan.
Public speaking and working with universities
I am a frequent public speaker holding lectures on ethical fashion and vegan living at events such as VegFest and VegoVision Sweden, spiritual festivals like Mind Body Spirit, and fashion events like Northern Fashion Week. In 2022, I was Keynote Speaker at Helsinki Fashion Week.
I am a habitual guest-lecturer at universities such as Coventry University, Cardiff University, Portsmouth University, Robert Gordon University, London Metropolitan University, City University, Condè Nast College of Fashion, and Central Saint Martins.
I also very much enjoyed being a mentor for university students looking to build a vegan career though Reading University's THRIVE Career Mentor initiative.